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Mr Ferrier is the head of strategy at advertising agency Cummins&Partners. He said the “ Ikea Effect”, a term coined by researchers from the Harvard Business School in 2011, is now being used



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Want to know how to influence other people's behaviour? In The Advertising Effect, respected advertising insider, Adam Ferrier, reveals the ten techniques used by some of the best-known brands across the globe.

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This part of the globalissues.org web site looks into the issue of corporate influence in the mainstream media. Topics include media conglomeration, mega mergers, concentration of ownership, advertising and marketing influence, free market ideology and its impact on the media and more.

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The Advertising Effect (English, CD-Audio) Adam Ferrier, Jennifer Fleming Want to know how to influence other people's behaviour? In The Advertising Effect, respected advertising insider, Adam Ferrier, reveals the ten techniques used by some of the best-known brands across the globe.

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'The Advertising Effect: How to Change Behaviour' by Adam Ferrier 'The Anatomy of Humbug: How to Think Differently about Advertising' by Paul Feldwick 'The Brand Gap: How to Bridge the Distance Between Business Strategy and Design' by Marty Neumeier

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Adam is also author of ‘The Advertising Effect: How to change behaviour (Oxford 2014), and curator of Marketing Sciences Ideas Xchange (MSIX), Australia’s largest marketing sciences conference.

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